Hitting the road


Spring has reached even this corner of a cold and wet UK, and with spring comes my very pleasant task of presenting the winners of our annual Case Awards and Competitions with their prizes.

The Awards went global in 2011 and this year I’m delighted to see we have the most diverse group of winners ever, reflecting our mission to be the independent home of the case method.

The winning cases are selected blind, based purely on the number of school adoptions made within the last five years.  This means that our winners have been judged by their teaching peers worldwide – arguably, with their students, the most critical group to impress.

The winning cases give a unique insight into current teaching. Cases on multinational business, and negotiating the new digital landscape, remain well represented, but this year has seen an increasing number of cases examining dilemmas around ethics, sustainability and the highly topical issue of sexual harassment.

Each presentation visit gives me a very welcome opportunity to meet the winning authors, their deans and other colleagues, including both faculty and case writing teams.

DaAqLsmWkAAW1evThat was certainly the case for the first of this year’s presentations, when I visited HEC Paris to present Denis Gromb with his 2018 Finance, Accounting and Control Award for Prada’s Hong Kong IPO, co-written with Alberta Di Giuli, who I’m looking forward to meeting at her presentation later this year.

The weather in France last month was only a little better than in the UK, but the warmth of the welcome more than made up for it. It is always good to be among case practitioners and at a school that fosters them.

I’m looking forward to being at a school near you, soon, making other presentations and talking to more dedicated case writers. Your work does make a difference.  It’s good to recognise that.


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Changing with the times

Social media buttons on a computer keyboard

One of the most frustrating things about change is that it is so, well, changeable.  Just when we get used to considering implementing one type of change another comes along to replace it, and the whole darn thing starts all over again.

For some time now case method practitioners have engaged with online technology and the challenge of facilitating online group case discussion.

But I’m now seeing signs that the technology also changes the type of case one might choose to use.  Many case teachers now use ‘found materials’ – news stories, video clips, interviews, and so on – not as supplementary or background reading but as an alternative to a formal, written case, as ‘the case’ itself.

In what ways do you think this changes the nature of case teaching? What are your changing needs as a teacher or creator, and how might The Case Centre better support you as you explore this new territory?

As always, I am very keen to hear from you.

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