My presentation is on the impact of cases outside the classroom. Teaching cases contribute to:
- the impact of business schools
- contacts between schools and regional, national and international business
- enhanced student employability
- recruitment, branding and development opportunities for companies participating in case writing
Increasingly schools and universities are being measured for their impact on regional and national infrastructures: how much they bring to the local economy, local development and local people, in addition to their traditional focus on student learning.
The Indian government, for example, has ambitious plans for the development of 20 domestic ‘institutions of eminence’ to reduce the flow of students out of India by raising the quality of its domestic universities. This may have repercussions for other economies where Indian students make up a significant proportion of all new enrolments.
EFMD in partnership with FNEGE (the French National Foundation for Management Education) offers the BSIS (Business School Impact System) as a service to its members. The system is designed to measure the extent of a school’s impact upon its local business, political and cultural environments.
I’m sure that case studies have a measurable impact and should contribute to any assessment of both the quality of education and the interaction and development of relations, income and outlook of the school’s regional environment.