Protagonists – a time for change

Young Businesswoman Addressing Boardroom Meeting

Reports on the fight to end discrimination against women, no, let’s be honest, the physical, verbal and emotional abuse of women, can’t be avoided, whichever social, broadcast or print channel you read at the moment.

Hollywood, Bollywood, sports, politics, business, international aid organisations, the UN, religion, education, medicine, the list goes on.  And we are not exempt from that.  By accident, choice or design, by excluding women protagonists, case studies, too, can be seen to support a wider culture of male expectation and privilege.

Our recent article on the issue in Connect makes a compelling case for the benefits of increasing the number of female protagonists in case studies, and The Case Centre is happy to support that.

But we cannot address one form of discrimination without acknowledging that cases generally reflect the same real-world discriminatory practices that exclude those whose existence is acknowledged by their absence.

These invisible protagonists include anyone judged and rejected for reasons of gender, race, sexual orientation, background, and the other infinite monkey cage of signifiers by which people in privileged positions keep out those who aren’t.

I’d like to see cases reflect the struggles and capabilities of everyone involved in business and management.

You can play your part.

If you are an author, find protagonists who reflect all of what the poet Louis MacNeice called The drunkenness of things being various.

If you are a teacher, choose to teach cases reflecting the diversity that your school claims to welcome.


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Richard’s top 10 case writing tips – #10

An aspiring case writer or seeking fresh inspiration ahead of your next attempt? Join Richard McCracken for the last of his top 10 case writing tips.

Richard ends by talking about the all important teaching note.

Richard's 10 writing tips-10


The teaching note belongs to you.

The teaching note is where you can suggest how and which theory can illuminate the analysis and discussion.

It is also where you share and support other teachers in using your case.

Be explicit about your own experience in teaching the case. Be generous with your knowledge. Don’t hide or keep to yourself the stuff you found useful.

What level did you teach it at? What was the student reaction? Did different groups of students display typical patterns in moving through the discussion?

Join in the conversation on social media and share your #casewritingtips

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